31.01.2024

DELTA FOOD at the Big Trade-Marketing Show-2024

The annual trade marketing conference Big Trade-Marketing Show-2024: NEW REALITY – NEW POSSIBILITIES will be held on February 2, 2024. During the show, more than 400 participants will meet on one business site to discuss trends and trends in the development of trade marketing and receive practical tools for increasing the effectiveness of marketing teams. One of the speakers of the event is Fatima Tysyachnyk, marketing director of DELTA FOOD. Topic of speech: Personalization and development of customer service in distribution.

The topic of the report is the project on which the DELTA FOOD team worked during the last months of 2023. The main idea that formed the basis of this client service is the creation of a personalized office for a partner with a display of sales analytics and trade-marketing activities (TMA) and the possibility of forming orders based on a recommendation algorithm. The online ordering system allows distributors to quickly and simply place orders for both the products of the Gulyai-pole trademark, as well as other items of the company – TM Delta, as well as other products sold by the company. In addition, the system allows clients to see personalized sales analytics by category, dynamics, as well as active retail outlets and the average SKU.