09.04.2024

DELTA FOOD products shone at the exhibition in London!

DELTA FOOD successfully presented its products at IFE 2024 in London, Great Britain, where our team worked at two stands at once – at own stand and at the collective stand of Ukraine. The International Food and Drink Event, a stunning event for the agro-industrial and food industries, took place from March 25 to 27, 2024 at the ExceL London exhibition center. The collective stand of Ukraine was organized by SEQUA (Germany), which also trained all participants from Ukraine on the peculiarities of the English market, the target audience of various  supermarkets represented on the market.

Sunflower oil is of particular interest for imports into Great Britain. At the same time, separate requests related to mayonnaise, ketchup, and Gulyai-pole sauces. During the exhibition, a record number of questionnaires from potential customers was collected for the entire exhibition activity of the company.

The DELTA FOOD company began its exhibition activity last year, when the company’s specialists presented the company’s stand for the first time at the PLMA-2023 exhibition in Amsterdam, later in August 2023, the Riga Food-2023 exhibition took place, and already in November, the company introduced the American market to products of its production at the exhibition PLMA-2023 in Chicago.

All these activities, as well as the opening of the Baltic office in Riga, made it possible to more actively promote products under the Gulyai-pole trademark, as well as effectively develop the private-label category. Today, the volume of export sales accounts for 33% of the company’s production volume, which is almost equal to the volume of sales of Gulyai-pole products in national networks. We will also remind you that DELTA FOOD produces products of private brands for leading international, national and local supermarkets, occupying about 80% of the domestic market of Ukraine.

The next exhibition where the company DELTA FOOD is planned to be presented will be held in Estonia from April 18 to 20 in the city of Tartu – “Land Fair”.